"Social participation is the oil of the digital economy. Life itself is put to work. The Social Web is free for us to use but the middleman is paid with our data. We are willing give up our anonymity for convenience and “free services.” We are then here to be traced and not to lost our names. Time spent on Facebook and Twitter stops us from pursuing the expropriation of the expropriators. It is a classic double bind. Many people depend on their web-presence and the wealth of their network when they enter the job market… The future may be user-led but each click for the benefit of the commons is also potential, profit in the pockets of the intermediaries."