”[…] If we radicalize in this way the relationship of substitution (i.e. the first aspect of the notion of fetishism), then the connection between the two aspects, the opposition “persons versus things,” their relation of substitution (“things instead of people,” or one person instead of another, or a signifier instead of the signified…), and the opposition “structure versus one of its elements,” becomes clear: the differential/formal structure occluded by the element-fetish, can only emerge if the gesture of substitution has already occurred. In other words, the structure is always, by definition, a signifying structure, a structure of signifiers which are substituted for the signified content, not a structure of the signified. For the differential/formal structure to emerge, the real has to redouble itself in the symbolic register; a reduplicatio has to occur, on account of which things no longer count as what they directly “are,” but only with regard to their symbolic place. This primordial substitution of the big Other, the Symbolic Order, for the Real of the immediate life-substance (in Lacanian terms: of A — le grand Autre — for J — jouissance), gives rise to $, to the “barred subject” who is then “represented” by the signifiers, i.e. on whose behalf signifiers “act,” who acts through signifiers…

Interpassivity

Against this background, one is tempted to supplement the fashionable notion of “interactivity,” with its shadowy and much more uncanny supplement/double, the notion of “interpassivity.” That is to say, it is commonplace to emphasize how, with new electronic media, the passive consumption of a text or a work of art is over: I no longer merely stare at the screen, I increasingly interact with it, entering into a dialogic relationship with it (from choosing the programs, through participating in debates in a Virtual Community, to directly determining the outcome of the plot in so-called “interactive narratives”). Those who praise the democratic potential of new media, generally focus on precisely these features: on how cyberspace opens up the possibility for the large majority of people to break out of the role of the passive observer following the spectacle staged by others, and to participate actively not only in the spectacle, but more and more in establishing the very rules of the spectacle… Is, however, the other side of this interactivity not interpassivity? Is the necessary obverse of my interacting with the object instead of just passively following the show, not the situation in which the object itself takes from me, deprives me of, my own passive reaction of satisfaction (or mourning or laughter), so that is is the object itself which “enjoys the show” instead of me, relieving me of the superego duty to enjoy myself… Do we not witness “interpassivity” in a great number of today’s publicity spots or posters which, as it were, passively enjoy the product instead of us ? (Coke cans containing the inscription “Ooh!Ooh! What taste!”, emulate in advance the ideal customer’s reaction.) Another strange phenomenon brings us closer to the heart of the matter: almost every VCR aficionado who compulsively records hundreds of movies (myself among them), is well aware that the immediate effect of owning a VCR, is that one effectively watches less films than in the good old days of a simple TV set without a VCR; one never has time for TV, so, instead of losing a precious evening, one simply tapes the film and stores it for a future viewing (for which, of course, there is almost never time…). So, although I do not actually watch films, the very awareness that the films I love are stored in my video library gives me a profound satisfaction and, occasionally, enables me to simply relax and indulge in the exquisite art of far’niente — as if the VCR is in a way watching them for me, in my place… VCR stands here for the “big Other,” for the medium of symbolic registration.

Is the Western liberal academic’s obsession with the suffering in Bosnia not the outstanding recent example of interpassive suffering? One can authentically suffer through reports on rapes and mass killings in Bosnia, while calmly pursuing one’s academic career… Another standard example of interpassivity is provided by the role of the “madman” within a pathologically distorted intersubjective link (say, a family whose repressed traumas explode in the mental breakdown of one of its members): when a group produces a madman, do they not shift upon him the necessity to passively endure the suffering which belongs to all of them? Furthermore, is the ultimate example of interpassivity not the “absolute example” (Hegel) itself, that of Christ who took upon himself the (deserved) suffering of humanity? Christ redeemed us all not by acting for us, but by assuming the burden of the ultimate passive experience. (The difference between activity and passivity, of course, is often blurred: weeping as an act of public mourning is not simply passive, it is passivity transformed into an active ritualized symbolic practice.) In the political domain, one of the recent outstanding examples of “interpassivity,” is the multiculturalist Leftist intellectual’s “apprehension” about how even the Muslims, the great victims of the Yugoslav war, are now renouncing the multi-ethnic pluralist vision of Bosnia and conceding to the fact that, if Serbs and Croats want their clearly defined ethnic units, they too want an ethnic space of their own. This Leftist’s “regret” is multiculturalist racism at its worst: as if Bosnians were not literally pushed into creating their own ethnic enclave by the way that the “liberal” West has threated them in the last five years. However, what interests us here is how the “multi-ethnic Bosnia” is only the latest in the series of mythical figures of the Other through which Western Leftist intellectuals have acted out their ideological fantasies: this intellectual is “multi-ethnic” through Bosnians, breaks out of the Cartesian paradigm by admiring Native American wisdom, etc., the same way as in past decades, when they were revolutionaries by admiring Cuba, or “democratic socialists” by endorsing the myth of Yugoslav “self-management” socialist as “something special,” a genuine democratic breakthrough… In all of these cases, they have continued to lead their undisturbed upper-middle-class academic existence, while doing their progressive duty through the Other. — This paradox of interpassivity, of believing or enjoying through the other, also opens up a new approach to aggressivity: what sets aggressivity in motion in a subject, is when the other subject, through which the first subject believed or enjoyed, does something which disturbs the functioning of this transference. See, for example, the attitude of some Western Leftist academics towards the disintegration of Yugoslavia: since the fact that the people of ex-Yugoslavia rejected (“betrayed”) Socialism disturbed the belief of these academics, i.e. prevented them from persisting in their belief in “authentic” self-management Socialism through the Other which realizes it, everyone who does not share their Yugo-nostalgic attitude was dismissed as a proto-Fascist nationalist.”